Separating Yourself From the Competition

She said the goal is to differentiate the catalog from the others, while reflecting the Black Dog tavern and bakery in the design and products.

“Sometimes we really overwhelm ourselves. We put all of our marketing effort into this one piece that says who we are,” says Sullivan emphasizing that despite the diverse product line, the Black Dog has survived for 30 years as a restaurant and a bakery. “We need to reinforce that we are still a food company.”