Separating Yourself From the Competition
The Black Dog Holiday Catalog uses personal style to create a catalog that lands it on top of the pile
“I am trying to be truthful with a sense of humor, and absolutely casual—beyond the rules of English grammar,” says Sullivan. “It should be the way people talk.”
Achieving the Goal
With so many catalogs to compete with, the Black Dog has found an ingenious way to stand out, says Schmidt. And Sullivan agrees.
- Companies:
- J. Schmid & Assoc.
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