Separating Yourself From the Competition
The Black Dog Holiday Catalog uses personal style to create a catalog that lands it on top of the pile
Advertising a canvas bag:
“We’re sure that you’ve heard airlines no longer permit passengers to bring everything, including the kitchen sink, as carry-on luggage. If you suffer from overpackitis, may we suggest our bags.”
Sullivan says she tries to write casually, as if she were speaking with a customer about the product.
- Companies:
- J. Schmid & Assoc.
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