Separating Yourself From the Competition

Where themes fail to add cohesion, Sullivan’s copy prevails. Her lively copywriting highlights the easy-going nature and friendliness of island life. The best copy sells the items with a quirky yet straightforward prose. Here are a couple of examples.

Advertising a leather bomber jacket:

“Whether you just saw ‘Grease’ for the tenth or eleventh time or are still looking for that letterman sweater, you’ll love this jacket.”