Separating Yourself From the Competition
The Black Dog Holiday Catalog uses personal style to create a catalog that lands it on top of the pile
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Kolodny & Rentschler is primarily responsible for the themes that flow through the catalog. The pair breaks the product list into categories such as dogs, food, jewelry, products for women and men, children and outdoor wear. Because there is so much crossover it is hard to label merchandise. For instance, where does one place a watch featuring dogs? The decisions help to give the book its “treasure hunt” feel.
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- Companies:
- J. Schmid & Assoc.
Melissa Sepos
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