Separating Yourself From the Competition
The Black Dog Holiday Catalog uses personal style to create a catalog that lands it on top of the pile
The book is laid out in seemingly incongruous themes, such as dogs, kids, outdoor activities and events, but is unified by the island lifestyle. Much effort goes into differentiating the 12-year-old catalog from others, but the overriding factor that sets it apart is that the catalog’s founder, Elaine Sullivan, doesn’t play by the rules.
- Companies:
- J. Schmid & Assoc.
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