Separating Yourself From the Competition

Product placement, such as cookie cutters and a cookie jar on the back cover, is done to remind people that the Black Dog is in the food business.

“When designing there is a lot of anxiety about turning it into a tee shirt company rather than a restaurant,” says Kolodny.

The catalog is produced through a mix of Sullivan’s intuition and Kolodny & Rentschler’s attention to color, product layout and flow.