Separating Yourself From the Competition
The Black Dog Holiday Catalog uses personal style to create a catalog that lands it on top of the pile
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In particular, the 1999 Holiday Catalog features Sullivan’s three labradors, a customer’s golden retriever, and another customer’s infant in Black Dog garb. Sullivan says the customers have responded favorably to those three shots. Moreover, the illustrations accomplish Sullivan’s goals.
“We are selling ourselves, our logo, the place we live and what we like to do,” says Sullivan.
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- Companies:
- J. Schmid & Assoc.
Melissa Sepos
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