Separating Yourself From the Competition
The Black Dog Holiday Catalog uses personal style to create a catalog that lands it on top of the pile
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Schmidt points out the mixture can divert the reader’s attention all over the page.
“They are breaking basic rules, but in spite of it, it seems to work,” says Schmidt. “It is a very clever edition.”
The mixed-design concept also allows the designer to use a spontaneous personal photograph that captures the flavor of the product, and then use an illustration to model the product in detail.
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- J. Schmid & Assoc.
Melissa Sepos
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