Separating Yourself From the Competition
The Black Dog Holiday Catalog uses personal style to create a catalog that lands it on top of the pile
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Throughout the book, a mix of illustrations and photos shows the product line. Since the Black Dog’s logo is an illustrated dog, the drawings lend the book continuity. Originally done entirely in illustration, photographs were integrated when drawings no longer sufficed and in response to the deluge of customer snap shots.
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- Companies:
- J. Schmid & Assoc.
Melissa Sepos
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