The Black Dog Holiday Catalog uses personal style to create a catalog that lands it on top of the pile

By Melissa Sepos

The catalog’s size and allocation of space can make it seem crowded. But the devotion to the calendars and the customer photographs stems from customer demand and company principle.

“I think [the illustrations] make the catalog more interesting,” says Sullivan. “There are so many out there, and so many look alike. I would like ours to have a definite personality and be different.”