The Bindery - From Print to the Doorstep (1,069 words)

• It allows for targeted offerings to specific list segments;

• The mail sorting level is not compromised while targeting offers;

• Multiple titles can be co-mailed together to increase mail penetration; and

• It allows for segmentation testing before major rollouts.

Inkjet Imaging Technology

Inkjet imaging is the process of applying individual droplets of ink through an imaging device onto the catalog while it is traveling through the bindery, to create mail labels, messages or images.