The Bindery - From Print to the Doorstep (1,069 words)

The process works like this. The bindery has a number of pockets that hold the printed material. Each pocket that contains printed material to be selectively bound is programmed so that when the list information is fed into the bindery, it will know whether to include the offer or not.

For example, we just mentioned the use of versioned covers for multiple offerings. If we were to demographically bind this catalog, one pocket would contain the cover with the discount, while another pocket would contain the cover without the offer. Using demographic bindery technology, a repeat customer's catalog would be bound with the free shipping offer and a prospective customer's catalog would be bound without the offer.