The Bindery - From Print to the Doorstep (1,069 words)

The printed material alone, however, does not complete the personalization process. At this point, the attention is focused on the capabilities of the bindery. The bindery offers an array of personalization capabilities to produce individual catalogs.

Demographic Binding Capabilities

Demographic binding uses bindery technology to develop specific offers, and use different signatures, order forms, bind-in cards and dot whacks when mailing to selected market segments, while maximizing postal discounts.