The Bindery - From Print to the Doorstep (1,069 words)

The production process of personalization primarily revolves around the use of both print and bindery technology. At press, various signatures may be printed which may each contain multiple offers. For example, two different versions of the same 16-page form may be produced.

The same is true of covers. Many direct marketers will version the cover to reflect multiple offerings or additional mail drops. A typical offer may be for free shipping sent to repeat buyers only.