The Bindery - From Print to the Doorstep (1,069 words)

• Targeting individuals and groups with special offers, product and promotions.

Better Response

Though at the moment the number of machines capable of advanced personalization is limited, the advances of wide-area inkjet as well as digital print will continue to enhance personalization.

The use of personalization technology creates effective and profitable returns for direct marketers. Several studies have suggested that response rates are greatly improved through personalization.