The Bindery - From Print to the Doorstep (1,069 words)

Enhancements to Personalization

Wide-area inkjet imaging, the next generation of personalization technology, allows direct marketers to apply up to 81⁄2˝-wide, full-page, front and back inkjetting messages, where previously messages were restricted to a 2˝ or 4˝ message area.

The system uses two 4 1⁄4˝ inkjet heads that can be used individually or in tandem to image. Both text and images can be printed right side up, upside down and at an angle. The selection of fonts is virtually unlimited.