The Bindery - From Print to the Doorstep (1,069 words)

For expanded personalization capabilities, three-station inkjet application permits personalization to the front cover, with vertical and horizontal design options for type and graphics.

Some recent examples of direct marketers using three-station inkjet include a catalog's front cover displaying a bottle of wine with a label that contained a personalized message. Another displayed the customer's name on a scoreboard to advertise its product, a personalized arena scoreboard.