The Bindery - From Print to the Doorstep (1,069 words)

Take a look inside the bindery to understand what really goes on

By Tom Benedict

The success of a consumer or business-to-business catalog is greatly enhanced through the ability to develop strategies that target specific customers.

At the core of these strategies is the mailing list. A tremendous amount of research and cost comes into play in determining which customers should receive what offer and how to direct that customer to a specific merchandise offering.