The Best Tweets From NRF's BIG Show, Part 2: The Best Tweets From NRF's BIG Show, Part 2

Retail Online Integration has compiled a collection of the best tweets from the National Retail Federation's BIG Show. From tips to trends to breaking news to opinions, enjoy the best of the best from the Twitterverse. Here are the best from Tuesday at the show:

lisahellebo: Ralph Lauren develops "merchantainment" to bring the lifestyle brand to life through different media #nrf12

thebrandshow: Ralph Lauren writes through clothes & tells stories w/ fashion. It's not about selling ties, but showing us a world #nrf12

bizuser: David Lauren: digital world is about story telling and fulfilling dreams and technology can help make it happen #RL #SAP #nrf12

alawida: Judging by the activity at #NRF12 the economy is surging. Biggest crowd I've seen at a trade show in years.

RobYoegel: Do marketers still need to be told not to talk down to customers and to talk to them when using social media? Really? #NRF12

willsmatt: #nrf12 excited to so many booths using magicians.

ythuang: Apparel retailing trend: swapping or leasing clothes you own. #NRF12

RetailAction: Many retail workers have highly unstable schedules, making it difficult to plan childcare or classes nytimes.com/2012/01/16/nyr... #nrf12

bmirabito: Retailers are focused on globalization. But consumers are focused on hyper-localization. #nrf12

deniseleeyohn : Stop being in an arms race for likes and followers, start liking your customers -mitch joel at #nrf12

Aldata: "Customer centric retailing is when retailers make the customer the focus rather than the by-product or transaction." #NRF12

milesskorpen: If you can't express it in 140 characters, you're done. And a hash tag needs to be in all messaging -- #NRF12 trends

Aldata: "If customer centric retailing starts in marketing, it will die there. U must sell the concept to all business units for success" #NRF12

ythuang:Trend for 2012: e-commerce means Everywhere Commerce - mobile, TV, tablet, web, etc #NRF12

bmirabito: You must now sell in 140 characters or less. It's tough for retailers to adapt. #nrf12

denisepower: Kip Tindell: If you take better care of employees than anyone else, they will take better care of the customer than anyone else. #NRF12

bizuser: #ConsciousCapitalism: #Wholefoods health costs were rising exponentially but company was willint to bear more of those costs #nrf12

bizuser: #ConsciousCapitalism: #Wholefoods WholePlanet Foundation to support communities around the world, these trips are open to employees #nrf12

Ali_Mintel: @containerstore CEO says differentiation is key. Works with many small vendors to find unique products. #nrf12