The Best Social Channels to Use for B-to-B Marketing
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Dave Bascom
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Facebook has the largest number of active users of any social network (over 1.2 billion active monthly users) and also the highest engagement rate. That second part is what's really important.
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People go to Facebook to interact with friends, consume news about topics they love (sports, technology, international, local, etc.) and engage with companies that they're interested in — including B-to-B companies.
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Dave Bascom
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