The Best Social Channels to Use for B-to-B Marketing

Once uploaded, you can title and tag the presentation for search engine optimization purposes and even set up a lead-generation form to be added to SlideShare. You can add the lead-gen form in the following ways:

• the very last page of your presentation;
• a page anywhere in the middle of the presentation; or
• as a pop-up form that only shows up when someone clicks the "get in touch" button.
  #INLINE-CHART#

In the HubSpot example above, it's placed its lead-gen form on the second-to-last page. This is a great spot because the viewer has taken the time to flip through almost the entire presentation, expressing a genuine interest in the information being presented.