The Best Social Channels to Use for B-to-B Marketing
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Dave Bascom
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It's ideal to have a large lead and/or email list, but only when that list is converting at a high percentage. When it's not you're simply paying to reach people who don't care, and that's a waste of time and money.
One of the best ways to create and share free content is by building a presentation for SlideShare. You just need to create a PowerPoint presentation and upload it to the SlideShare network under your branded page.
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Dave Bascom
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