The Best Social Channels to Use for B-to-B Marketing

However, giving away content for free and then asking for contact information can help you accomplish the following:

• build very high-quality leads;
• reach more people with your content;
• create social shareable content; and
• create blog content.

Leads from "free content" are extra high quality because the person has already read your information and then proactively decided to raise their hand and ask for more. When you ask for contact information prior to the visitor receiving your content, you run the risk of them not liking what he or she reads but still ending up in your sales funnel. When this happens it can lead to low engagement, low email open rates or even potentially being viewed as spam. And, most unfortunately, it will drag down your conversion rates.