The Best Social Channels to Use for B-to-B Marketing

If you don't already have your company page set up, I suggest you spend a little time doing it today. When business professionals are searching for your company, make sure you present them with something compelling.

Don't Lose Your Focus
Using social media to market in the B-to-B world is essential. It can help you capture more leads and even bridge your offline and online marketing. It doesn't have to be complicated. As I mentioned previously, the best thing for most B-to-B companies to do is focus on one to three social networks and really build them out into high-quality, lead-generating channels.