The Best Social Channels to Use for B-to-B Marketing

You could certainly add others to the mix, but I like to recommend focusing on building quality channels rather than quantity. If you have a large enough social media team that can handle executing a strategy for many different networks, go for it! If, however, you have a one person or two person social media team, focus on just doing one to three social networks really well. That's how you'll get the most out of your time. Here are my top recommendations: