The Best Social Channels to Use for B-to-B Marketing

LinkedIn's ads allow you to target based on someone's industry and experience level, which means you can be sure your ads are seen by the right professionals — i.e., those who have purchasing power.

Finally, just like on Facebook, you can set up a company page on LinkedIn. This is a great way to be found when people search for your company on the social network, and to present those people with helpful information. For example, you can set up a section where you share case studies, your blog, information about your products/services and more.