The Best Social Channels to Use for B-to-B Marketing

LinkedIn provides a handful of useful tools for B-to-B marketers, including the following:

• the ability to answer industry questions in Groups and be viewed as an expert;
• messaging capabilities to introduce yourself to decision makers outside of your network;
• low-cost ads that can be used for lead generation; and
• filling out your company page.

If you want to get started with making the right business connections on LinkedIn, join a few industry groups. Once in a group, you can seek engagement opportunities, answer any open questions and share content that may be helpful to the group. You can get people on your website by sharing the link to a blog post or landing page where other group members can download content.