Strategy: The Best Print Circ Strategy for 2009

Don’t change the number of contacts; separate them if you can. If they perform well, don’t mail them less often.

6. Negotiate list rates. Don’t pay or accept list datacard pricing. Tell your broker what you want and/or need to pay for the list to make the cut, depending on your own incremental break-even criteria. This is an honest and effective way to negotiate list prices. Instead of asking for the list owner’s best price, let your broker know how much you can afford to pay for that list.