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5. Prioritize prospect lists. Look at your list relationship reports, which show how lists “hit” against each other, from the output of your merge/purge. If there are prospect lists that “hit” at a high rate to each other, mail these lists in different drops for higher net. This maximizes the quantity of your better performing lists within any given mailing.
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- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett
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