Strategy: The Best Print Circ Strategy for 2009
A glass-half-full approach
Paper and postage costs combined represent 60 percent to 80 percent of total selling expenses. We should see an increase in response as consumer confidence improves. This will have a favorable impact on selling expense-to-sales ratios.
With all that in mind, here are my suggestions when planning catalog circulation for this year:
- Companies:
- Lett Direct Inc.
- People:
- Stephen R. Lett
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