Strategy: The Best Print Circ Strategy for 2009

I’m optimistic that 2009 will be a better year for multichannel merchants, even though the experts say our recovery will be gradual. There are bright spots within given merchandise categories, such as religious goods, pet supplies and hobbies — all of which are doing well — just to name a few.

There are other reasons for my optimism, as well. Selling expense-to-sales ratios should stabilize, perhaps even decline, due to three main factors: postage, paper prices and response rates.