Editor’s Note: Are Your Customers Getting the Best 
Possible Cross-Channel Experience?

Some pretty big cross-channel retailers have signed up for the service, including Best Buy, Sears, Williams-Sonoma, Pottery Barn and West Elm. Retailers who would like to participate can contact Google. The search behemoth also suggested that interested retailers prepare by making sure their Local Business Center data are up-to-date and Product Search data are in great shape. In other words, retailers should keep their inventory information as up-to-date as possible, whatever channel. If that means you'll get key placement from Google, I'd make sure to do it.