Editor’s Note: Are Your Customers Getting the Best 
Possible Cross-Channel Experience?
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To access the service, U.S. consumers with iPhones, Palm webOS phones or any Android-powered devices must go to Google.com in their mobile browsers, tap on the "more" link and select "Shopping." Or, you can look for the "shopping results" section in universal search results when you search on Google.com.
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- Sucharita Mulpuru
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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