Editor’s Note: Are Your Customers Getting the Best 
Possible Cross-Channel Experience?

Here's how it works: Consumers searching for a product sold by participating retailers can look for blue dots in the search results to see if it's available in a local store. If you see a blue dot, you can tap on the adjacent "In stock nearby" link to visit a seller's page, where you can see whether the item is in stock or has limited availability near you.