Editor’s Note: Are Your Customers Getting the Best 
Possible Cross-Channel Experience?

Women's apparel retailer Ann Taylor also has local inventory visibility, Mulpuru said, and Wal-Mart mentions on its site if prices in stores are different. Another, perhaps simpler idea, Mulpuru suggested, is telling consumers on websites when items are 
web-only.

Blue Dot Specials
One way retailers can communicate inventory availability across channels is via a new Google service for mobile called Product Search, which tracks local inventory. I read about this new tool on the Google Retail Advertising Blog last month.