Editor’s Note: Are Your Customers Getting the Best 
Possible Cross-Channel Experience?
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
"Despite more shoppers incorporating the online channel in their path to purchase, multichannel shopping experiences often leave much to be desired," the report said. "While 82 percent of online consumers are satisfied with buying experiences that begin and end in a store, satisfaction drops to 61 percent for consumers who begin their research online and purchase in a store."
0 Comments
View Comments
- People:
- Sucharita Mulpuru
E
Melissa Campanelli
Author's page
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
Related Content
Comments