The Benefits of Selling Luxury Online

Brick-and-mortar stores, for example, cannot keep up with the latest brand information. With the high speed of communication over the internet, online stores can. Therefore, more and more consumers look to designers’ websites for up-to-date information and product announcements, rather than asking store associates. Furthermore, many consumers dread entering a luxury boutique because of bad experiences with presumptuous store associates. Many luxury shoppers simply prefer the anonymity of online stores.