The Benefits of Selling Luxury Online

By
Uwe Bald
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The optimal solution is to find an e-commerce provider with which to partner. A partner can analyze a designer label and develop an online store concept that aligns with the brand's overall image and goals. The partner assumes responsibility for developing, operating and marketing the brand's online presence. The best partners also offer logistics solutions, taking care of warehousing, payment processing, distribution and returns. With an all-inclusive partner, high-end labels can concentrate on their core business of designing elegant, timeless products and allow the partner to focus on maintaining an online shop, which requires considerable attention to technology and marketing.
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