The Benefits of Commerce in the Cloud

Is the Cloud Right for Your Business?
Retailers must be clear about what they want to achieve so they can choose the best possible fit for their business. Considerations such as future scalability, reliability, brand control, capacity to continually innovate and revenue growth objectives are key.

Turning to a cloud model to support and enable commerce operations has increasingly become a viable option for both large and growing multichannel retailers. The growing use of cloud for consumer technology — e.g., music, email, document storage and even banking — has opened many executives’ eyes to the benefits of cloud for business technology. It begs the question: We live our life in the cloud, why not run our business in the cloud?