The Benefits of Commerce in the Cloud

• more than 26 sites across its four brands with local merchandising, language, pricing, currency, fulfillment and payment methods;
• Columbia and Sorel sites in the U.S., Canada and 10 European countries;
• mobile-optimized sites in the U.S. across its four brands; and
• an additional 13 branded non-e-commerce sites across Europe and Asia.

Multichannel retailers need the flexibility to quickly and cost effectively respond to market challenges and changes. Columbia leveraged a single, cloud-based common platform for efficiencies and economies of scale to gain a competitive edge against competitors that took more costly, less manageable multiplatform e-commerce approaches.