The Benefits of Commerce in the Cloud

Columbia Sportswear: Finding Success and Growth in the Cloud
In 2008, Columbia Sportswear, a leading outdoor apparel and product retailer, created a digital commerce strategy to serve consumers and business partners across brands, geographies and channels. Given the dynamic and global nature of its business, Columbia needed a scalable, flexible and cost-effective solution to manage its presence for all four of its brands (Columbia, Sorel, Mountain Hardwear and Montrail) while supporting a complex mix of transactions in different languages and currencies. The retailer decided that Demandware's cloud-based commerce platform would provide the flexibility and scalability necessary to grow and support its business around the globe. It was right.