Private-label Products

Plus, he adds, “You become the one they turn to when they need that product. It’s like going to Lands’ End for dress shirts that fit and are a good value. You know their private-label products are always reliable.”

And speaking of value, that’s a third benefit to private labeling: a pricing advantage. Says Schmid, “You can provide quality products at a good price, because you have more control over the product costs.”