Private-label Products

Scott says that for her catalogs, pricing and margin advantages have been among the other key benefits of selling private-label products. “By manufacturing your own products or having them made for you, you have more control over your costs, and therefore your pricing, too,” she explains.

Another benefit, Scott says, is that private label supports a catalog’s brand positioning. “Having hard-to-find or unique merchandise sets you apart — and this is especially [important] for a cataloger,” she says.