Private-label Products

While it’s a great coup to develop your own products for competitive reasons, consultant Jack Schmid says the No. 1 benefit catalogers gain from adding private-label goods is better margins. “If you can find a way to add 10 points of margin, you’re going to have a big success in that product line,” says Schmid, chairman and founder of J. Schmid & Associates in Shawnee Mission, KS.