Private-label Products
The benefits of — and caveats to — adding private-label products
Textiles and home merchandise consultant Karin Miller of Miller Merchandising, Long Beach, CA, concurs that private label can be a competitive hook for catalogers. “The most obvious benefit is the ability to leverage customer knowledge to develop products that will sell,” says Miller.
Why Private Label is Worth Exploring
- Companies:
- One Step Ahead
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