Private-label Products
The benefits of — and caveats to — adding private-label products
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Schmid says one tactic for testing the private-label waters may be to start by taking some bestsellers and manufacturing them offshore — without putting your name or logo on them. The next phase would be to put your company’s name and logo on some of those items and brand them as a part of your private-label line.
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- Companies:
- One Step Ahead
Alicia Orr Suman
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