Private-label Products

Two Big Caveats: Quantities and Quality

While there’s a lot of promise in selling private-label products, it doesn’t mean it’s an area of business to jump into without careful thought and planning.

“The major downside to private-label programs is that minimum-order quantities may be higher than they are for branded goods,” says Miller. For this reason, some catalogers start with private-label packaging on existing products and then start developing the products themselves after they prove the concept, she notes.