Private-label Products
The benefits of — and caveats to — adding private-label products
In today’s hotly competitive retail marketplace, private-label products let catalogers set themselves apart from other merchants.
“You can gain a competitive advantage if you’re smart about your product development,” asserts Karen Scott, founder of One Step Ahead and Leaps and Bounds, two catalogs of children’s merchandise.
- Companies:
- One Step Ahead
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