The B-to-B Mailer’s Rules of the Road
Denny Hatch, consultant and freelance copywriter, founder of Who’s Mailing What! (now Inside Direct Mail) and former editor of Target Marketing, is the author of “Method Marketing” and “2,239 Tested Secrets for Direct Marketing Success.” Reach him at www.methodmarketing.com or dennyhatch@aol.com.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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